Eozostrodon Facts and Figures

Name: Eozostrodon (Greek for early girdle tooth); pronounced EE-oh-ZO-struh-don Habitat: Woodlands of Western Europe Historical Period: Late Triassic-Early Jurassic (210-190 million years ago) Size and Weight: About five inches long and a few ounces Diet: Insects Distinguishing Characteristics: Long and sleek body with short legs About Eozostrodon If Eozostrodon was a true Mesozoic mammal--and thats still a matter of some debate--then it was one of the earliest to have evolved from the therapsids (mammal-like reptiles) of the earlier Triassic period. This tiny beast was distinguished by its complex, three-cusped molars, its relatively large eyes (which indicate that it may have hunted at night) and its weasel-like body; like all early mammals, it probably lived high up in trees, so as not to get squashed by the larger dinosaurs of its European habitat. Its still unclear whether Eozostrodon laid eggs and suckled its young when they hatched, like a modern platypus, or gave birth to live babies.

The Social Responsibility Of The Workplace - 2398 Words

Introduction Archie Carroll defines corporate social responsibility (CSR) as â€Å"the social responsibility of business encompassing the economic, legal, ethical, and discretionary expectations that society has of these organizations at a given point in time.† (Crane, 5) Interesting enough, there has been an abrupt growth of firm’s engagement in CSR within all industries. This is the result of growing requests from the civil society demanding firms, of all sizes, to legitimize their practices. (Crane, 4) More importantly, workplace issues have become an integral part of corporate social responsibility. This includes a firm’s lacking efforts in its occupational health and safety, and its fair pay and conditions, amongst others. (Crane, 253) As employees reside in the midst of companies engaging in corporate social responsibility, the reputation of the firm relies profoundly on ensuring all those within the in-house workplaces as well as the outsourced workplaces are treated justly and within the operating country’s legislation. (Crane, 253) Further to this, social injustice that occurs can negatively affect the firm’s reputation and brand favorability. (Crane, 254) Therefore, it was within the firm’s best interests to fulfill their core corporate responsibilities in the workplace. Albeit corporations may have the intention to act within labour standards, circumstances do arise where the rights of employees are neglected and the morality of the firm is ques tioned. The Past ofShow MoreRelatedSocial Responsibility in the Workplace687 Words   |  3 Pages  Evaluate Company Q’s current attitude toward social responsibility. 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In particular, it explores the governance of corporate responsibility, which relates to structures and processes through which the company controls and directs its efforts towards sustainability. In order to assess the organization’s impact on society and evaluate its responsibilities, the following key areas must be considered. i. Supply side relationships ii. Environmental

Offset Printing History Free Essays

string(88) " The Chinese writing system was a pictographic and ideographic method of communication\." 1 History of Printing Presses Printing is a method of transferring an image to surfaces for the purpose of communication. A printing press is a mechanical apparatus for applying pressure to an inked surface resting upon a print medium. The invention of the printing press is considered as the most influential event in the second millennium revolutionizing the way people learn and communicate. We will write a custom essay sample on Offset Printing History or any similar topic only for you Order Now Rubbings from stone inscriptions were an early reproduction method in which images were carved into stone, similar to the gravure process. The substrate, which was a thin strong paper, was moistened to make it soft . A kind of adhesive is placed on the surface of the stone. The paper is placed over the surface of the stone and a stiff brush is used to rub the paper over the stone and into every depression of the stone. Ink is applied over the paper after it was dried. The paper is peeled off from the stone and a reversed image within black ink was revealed. Stone rubbings were used to print books, especially religious texts and historic classics. Drawing materials include charcoal, inksticks, graphite and wax. Seal Printing and the Origin of Letterpress Printing The Chinese also used a method of reproducing images that is similar to our present-day rubber stamp method (Fig. 1:1) called seal printing. Before seal printing was invented, the Chinese used a receipt-like system to transact business. Two ends of a bamboo stick were written in duplicate for a particular business transaction. When the transaction was completed, the bamboo stick was broken and each member would receive a record of the transaction. For nobility, the emperor provided a token of jade. The jade was broken and one half was given to the subject and the other half kept by the emperor. A seal stamp made of clay eventually replaced the tokens. One method of seal stamping was to force an impression into a surface with the seals. The other method was to ink the seal and transfer the wet inked image to a substrate. Presswork and Bindery Processes 1 An early form of seal printing was the use of signet stones. These stones were used in Babylon and other ancient countries as an alternative for signatures and as religious symbols. These stones or devices consisted of seals and stamps for making images on clay. The stone, often located on a ring, was dabbed with pigment or mud and then pressed against a smooth surface to make an impression. Fig. 1:1. Chinese seal and print. Fig. 1:2. Chinese ink stick. Block Printing in China The Chinese developed a method of printing in the fifth century in which a wooden block was used to reproduce images on certain surfaces over and over again. Wooden blocks were made from coniferous wood, honey locust trees, jujube trees, boxwood, and date and pear trees. Each tree had advantages and disadvantages as far as printing was concerned. The coniferous wood trees had a problem of uneven printing because of resin that was impregnated in the wood. If delicate and fine line images in illustrations were required, the honey locust tree was used. For text, the soft boxwood was used, while the pear tree provided the best wood to use for various types of images, followed closely by jujube and date trees. Blocks were soaked in water for about a month after they were cut. If the blocks were needed in a hurry, they were boiled, left to dry, and then planed on both sides. Some printers used both sides of the blocks. The printer had to cut away all portions of the block except the image area (Fig. 1:3). All images had to be carved backwards so that when printed on a substrate, the images would appear correctly for reading. The wood carver had to be very skillful in carving text and illustrations backward. These blocks marked the invention of letterpress printing. The non-image areas of the block are below the surface of the form, and the image areas are on the surface of the form. The printing method was simple. Ink was rubbed on the surface of the form with a brush (Fig. 1:3). A sheet of paper was then placed over the form with gentle pressure so it could receive the images . A dry brush was used to press the sheet against the form. It must be noted that the original paper was so thin that usually only one side was printed. Because the paper was very translucent, blank sides of the printed sheets were placed back to back in publications. 2 Presswork and Bindery Processes Fig. 1:3. Chinese wooden block printing. Fig. 1:4. The Diampond Sutra. A color technique was developed during this time. Color separated blocks were carved and printed in register with other color-separated blocks and text as well. This was the first attempt at multicolor printing. An important invention in printing technology occurred during the Song Dynasty. It was the invention of movable-type printing. A commoner by the name of Pi Sheng used movable-type blocks for printing during the Qingli years (1041-1048) of the Northern Song. This invention ushered in an era of movable-type printing and is a significant milestone in the history of printing. This invention soon died in China because it was very complex. The invention soon found its way to Europe in the fifteenth century. Movable Type An alternate method of reproduction called movable type was developed in the eleventh century in China. This method was established well after the wooden block method, which came around the fifth century. Movable type consists of individual letters, characters, and symbols creating a language or an alphabet (Fig. 1:5). These elements could be used in the printing of one form, and then be taken apart and used to print other forms. The thousands of different characters in the Chinese language made the use of movable type cumbersome and slow. The Chinese writing system was a pictographic and ideographic method of communication. You read "Offset Printing History" in category "Papers" The Chinese alphabet system consisted of almost forty-thousand characters. Each character represented something in real life such as trees, animals, and pottery. Pi Sheng is given credit for the invention of movable type. He used clay and carved individual characters. The carved letters were put into fire to harden them. A metal frame with a mixture of wax was used as a base for evening out the surface of the type. The typefaces were set close to each other to make up a form of type. The entire block of type was then forced into the waxed metal tray and planed down with a smooth board after the wax was melted down in an open flame. Presswork and Bindery Processes 3 Pi Sheng reasoned that each type or character was to be used over and over again. One advantage of the movable type method is that characters could be deleted or inserted without throwing the entire form away. Fig. 1:5. Chinese movable type. Fig. 1:6. Movable type printed document. The Middle Ages in Europe Before 1450, the majority of books in Europe were produced by the arduous task of manuscript writing and recopying. The few exceptions were books that were printed by the wooden-block method, which was introduced into Europe by the year 1400. This slow, laborious process required skillful workers. Block printing was also used for illustrations in books (Fig. 1:3) and in the printing of playing cards. During this era, a period that saw little or no advancement in the arts or sciences became known as the Dark ages. This period was also marked by a lack of communication. Monks, who worked in monastery rooms called scriptoriums or writeries, produced the majority of books written during the Dark Ages. The religious scribes were responsible for the recording of history and the production of books, as well as most other intellectual activity during this period. The bookmaking trade was highly specialized. Books were elaborately decorated with colored initials, and they often displayed special gems, precious stones, and gold on their covers. Books were scarce and the average person could not afford them. In addition, most people could not read or write in Europe during this era. During the Dark Ages, books were highly illustrated, since this facilitated communication. Many illustrations were featured in religious books as well as on playing cards. These illustrations were engraved in wood or metal, inked, and impressed on the sheet, a process that required great skill. There is proof 4 Presswork and Bindery Processes hat blocks were exchanged between printers. Several illustrations appeared in different publications. The same images were often used to illustrate different subjects. Type and illustrations at first were printed in two separate impressions because they were produced at different heights. Over time, type and illustrations were produced at the same height. The Renaissance e ra, a period that was marked by an intellectual awakening, began around the thirteenth century. People began to study the sciences and the arts and to explore their environment. Many discoveries were being made, and people wanted to have knowledge of new ideas. Fig. 1:7. Statue of Gutenberg. Fig. 1:8. Gutenberg style screw press. Fig. 1:9. The Gutenberg Bible. The Gutenberg Era (1397-1468) During the Renaissance, people experimented with methods for the faster reproduction of books. One result of these experiments was the successful use of movable cast type and a press in printing by Johannes Gutenberg (Fig. 1:7). The invention was revolutionary for several reasons. European languages, in contrast to those of Asia, were alphabetic. They consisted of relatively few characters, such as the twenty-six letters of English. This small number of different characters made the use of individualcharacter types (movable type) practical. Casting each character in quantity from a mold and using a press for printing permitted very fast reproduction of written materials. Through experiments and innovations, Gutenberg perfected the printing process before the famous printing of the bible. Each page printed had thirtysix lines per page. Later the lines per page increased to forty-two. Because of this invention, printing soon spread rapidly throughout Europe. Books became plentiful because they could be printed more quickly. Many persons could now afford books, and printing fulfilled the demand. Intellectual activity and learning began anew. Because of the impact of books on the culture of Europe at this time, printing became recognized as the art that preserves all the arts. The following reasons help to further explain the importance of the invention of movable type: 1. With movable type, a greater degree of accuracy was possible. 2. The supply of books increased greatly. Over twenty thousand volumes for one book could be produced in one year. Presswork and Bindery Processes 5 3. Because books were plentiful, they were affordable. They became readily accessible among all classes of people. 4. The invention of printing stimulated the desire for learning. The invention of printing, more than any other invention, was credited with bringing Europe out of the Dark Ages. 5. A standard alphabet was in place. Despite many languages on the European continent, thousands could share from the same invention. Presses were set up in Holland, France, England, and other European nations. 6. Gutenberg invented a press (Fig. 1:8) fashioned from a wine press. Ink pads, which were made of leather stuffed with wool or horsehair, were used to apply ink to the form. . The ink that Gutenberg used was have been made from linseed oils and lampblack. Later it was discovered that traces of lead, titanium, and copper were also used. Gutenberg could not use the India ink produced in China, because it did not print well from metal types. 8. Gutenberg’s own contribution was a punch and mold system for producing metal types. This metho d created the mass distribution of movable types for printing. Despite the accomplishments of Gutenberg and other European printers, we cannot forget the Chinese influences on their inventions. These inventions eventually made their way to Europe via explorers, who came back with startling discoveries, including paper, playing cards, movable type, block printing, image prints, and paper money. The printing trade was not profitable. Gutenberg himself did not become rich from his innovations and contribution to the world. The problem lay in the marketing of books in Europe during that time. Although the demand for books and other printed matter was great, methods to market and transport books needed to be developed. Early European Printers (Graphic Arts Procedures) 460 Strasburg, Germany †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Johann Mentelin 1464 Strasburg, Germany †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Heinrich Eggestein 1465 Subiaco, Italy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Conrad Sweynhem 1467 Ro me, Italy. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Ulrich Han 1468 Basel, Switzerland †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Berthold Rappel 1469 Venice, Italy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Johann of Speyer 1470 Venice, Italy . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Nicholas Jenson 1470 Paris, France. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Michael Fibiger 1473 Nuremberg, Germany †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Anthony Koberger 1473 Utrecht, Netherlands †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Gerardus Leempt 1473 Lyons, France †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ .Guillaume Leroy 1494 Venice, Italy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Aldus Manutius 1497 Paris, France †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Henri Estienne 6 Presswork and Bindery Processes Fifteenth Century Printing Printing was a very important invention during the Renaissance era. The key to the invention of printing lies in the manufacturing of movable type. This technology had to be perfected in order for the printing process to be developed. A few inventors worked on the development of movable type. A punch of a particular type style and size had to be produced. This punch was used in making an impression of the typeface in a mold. The mold was made from copper, which is soft enough to receive the impression from a steel punch, but durable enough to withstand the heat from the molten metal that was poured into it to produce the type. The punch itself had a reversed character, which was reversed into the matrix as a positive recessed character. A wrong reading character was produced from the casting of molten metal in the mold. The person that produced the punch was often the designer of the typeface. Fig. 1:10. Fifteenth century typesetting and type casting (Cary Collection). The term unjustified matrix or strike was referred to as matrix that was produced by depressing the punch within the copper. The term matrix is used after the copper with its impression is fitted within the mold for casting (Fig. 1:10). The goal in the casting of type was to produce type of equal height. This was necessary in order for printers to obtain an even impression with few difficulties. The matrix and its fitting within the mold were the key factor in the controlling of the type height. This was accomplished by using the same mold throughout the manufacturing of a font. In addition to the type height, the paralleling or the side-by-side placement of the type was also important. If type were not produced on a square body, then it would not stand straight and would slant when locked together with other characters. Presswork and Bindery Processes 7 Molds were made up of two parts and screwed together in a parallel adjustment. In this way the mold could accommodate matrix of varying size. During the hand casting process, a worker could face shrinking of type, uneven filling of the molten metal in the mold, and injury from the heat of the molten metal. The process was slow, but the type could be used for thousands of jobs. By the mid-nineteenth century, automatic methods replaced the manual methods of typecasting. Workflow in the Fifteenth Century The workflow in the fifteenth century included composition, imposition, printing, and binding. In the composition stage, once the text was decided on to print, then the volume of copy was determined. Lines per page as well as the total number of pages for the job were determined. The printer would then know how much paper was needed for the job. The compositor set the type for the job using a composing stick. Every time the stick was filled, the lines were transferred to a metal tray called a galley. Pages were formed in the galley. Pages in the fifteenth century were arranged on large stones in printer spreads. Pages were enclosed by wooden pieces, which are called furniture. A metal frame called a chase surrounds all pages and furniture. To secure the form, locks or quoins were used. One page with no printing on the other side was called a broadside. Two pages were called a folio; four pages, a quarto; and eight pages, an octavo. A pressman pulled a proof sheet from the imposed form (Fig. 1:11). The proof was given over to a corrector and a reader. The reader read the original copy as the corrector trailed along on the proof sheet to ensure that the text was the same. This process continued until all corrections were found and changed. Because of these continuous changes, no single copy of an early printed book is identical to any other. Fig. 1:11. Fifteenth century printing (Cary Collection). Paper was prepared the day before the actual press run. Piles of sheets each were set out, wetted, and allowed to stand overnight. This was necessary because the common screw presses of the time did not have enough power in them to force dry paper to evenly take the ink. 8 Presswork and Bindery Processes Two pressmen were involved in the printing process. One applied ink to the type, and the other pulled the bar and worked the paper. Pulling the bar required a lot of energy and printers would take turns in this process. Ink balls were used to applied ink to the form. These ink balls were made of leather pads, mounted in wooden cups and handles, and stuffed with wool or horsehair; they were then covered with a sheepskin pelt. Ink balls were inked, and ink was placed over the form in a rocking motion. A sheet of paper was then laid on the tympan. The tympan, paper, and frisket were folded together onto the form. The pressman then pulled the bar toward himself. This caused the turning of the screw, drawing the platen down and forcing the paper against the inked form. It sometimes took two pulls to print one form. The carriage was cranked out from under the platen. The tympan and frisket were raised, and the paper was removed. Sheets of paper were printed on the reverse side immediately while the sheet was still damp. Printing on both sides of the sheet is called perfecting. After the job was printed, the compositor cleaned the ink off the forms, unlocked the type, and distributed the type into the cases. Printed sheets were sent to a drying room and hung up in sets to dry. They were then piled into heaps on a long table and collated by signatures. Next they were folded once, pressed, and baled for delivery or storage. Fig. 1:12. Adams power platen press. Fig. 1:12a Early inking apparatus. Evolution of inking rollers. Fig. 1:13. Ink balls. Fig. 1:14. Ink brayer. Fig. 1:15. Inking rollers. Presswork and Bindery Processes 9 The Power Platen Press In 1830, Isaac Adams of Boston invented a press, which combined the advantages of the hand press and a press that could print larger forms. The platen on this press was stationary with the bed of the press rising to make contact with the platen to print. The form would be inked when the bed of the press returned to its lowest position. At this point the inking rollers would transfer ink over the printing form. A frisket was used to carry the sheet to the printing position (Fig. 1:12). The average speed of these presses was around 800 sheets per hour. Inking rollers evolved from a hand frame with two handles automatically inking rollers, to the use of vibrating rollers to drive the rollers in the unit. An earlier method of inking employed a â€Å"roller boy† or an â€Å"assistant pressman†. Soon the inking apparatus (See Fig. :12a) was run by power, which was signaled by the action of the bed moving up and down. The Job Presses Job work consist of smaller work such as tickets, circulars, business cards and bills. This type of work became problematic for hand-press printing where the demand was in place for smaller, faster and more accessible presses. One of the first job presses was called the Adams press. This press did not meet the qualifications that were needed to run smaller job work. S. P. Ruggles of Boston introduced a series of presses in 1830. They were known as â€Å"card presses†. The card press was manufactured with a flat side on the side of a cylinder supported between side frames. A second flat surface known as the â€Å"platen† was directly across from the bed of the press. Rollers on the press, which traveled around the cylinder, did the inking. The largest press sheet on the press could accommodate a press sheet of 6† X 9†. Other notable presses include: The Albion Press of 1835 (Fig. 1:19), The Paragon Press of 1829 (Fig. 1:17), the Stanhope Press of 1816 (Fig. 1:20) and the Chandler and Price Platen Press of the early 1900s (Fig. 1:18). Harrison T. Chandler and William H. Price founded Chandler and Price Company in 1881 in Cleveland, Ohio. Chandler and Price manufactured machinery for printers including hand-fed platen jobbing presses, paper cutters, book presses, and assorted equipment. Fig. 1:16. Clymer-Columbian Press. Fig. 1:17. Paragon Press. 10 Presswork and Bindery Processes Fig. 1:18. Chandeler Price Press. Fig. 1:19. Albion Press. Fig. 1:20. Stanhope Press. Many job presses came out with several improvements over the years. These improvements included: †¢ Larger press sheet sizes. †¢ Faster press speeds. †¢ Better synchronization of the bed and the platen. Improvement in the inking roller application. †¢ Better impression devices. †¢ Automatic feeding and delivery. The newspapers were printed on wooden hand presses operated by levers and screws. It was not until around 1816 that the new iron Columbian press came into general use. The Columbian press (Fig. 1:16), invented by George Clymer of Philadelphia, had, instead of a screw, a series of compound levers that multiplied the pull of the operator. All hand presses were slow. The forms had to be laid by hand and the inking of the form was notably poor and of uneven quality. Web Offset Development With the nineteenth century came the addition of the steam-powered press, the cylinder press and the web press. An American inventor by the name of William A. Bullock (Fig. 1:32), patented the web press. The web press printed from rolls of paper rather than from individual sheets. This was followed by another American invention, the continuous roll press, devised by Richard M. Hoe. This device sped up the production of newspapers to around 18,000 newspapers an hour. In 1871 Hoe (Fig. 1:30) and company turned their attention to constructing a press that would feed a continuous roll of paper and print on both sides of the fed paper. They petitioned ink manufacturers for the development of fast drying inks. Paper manufacturers were asked to produce rolls of paper with Presswork and Bindery Processes 11 Fig. 1:21. William Bullock Web Press. Fig. 1:22. Web Perfecting Newspaper Press. Fig. 1:23. Turn bars Assembly on a Web Press. 12 Presswork and Bindery Processes Fig. 1:24. Web Press Infeed Section. uniform strength. But there were other problems that needed to be solved including the severing of sheets after printing and an accurate delivery of papers. Stephen D. Tucker, who was an employee of Hoe and Company, patented the gathering and delivery mechanism. This mechanism produced flat rapid delivery of printed sections. The web presses operated at speeds as fast as 18,000 impressions per hour. This finishing device was necessary for the production of â€Å"fold ready† products for immediate delivery by carrier or mail. The finishing steps were done â€Å"inline† or on the same piece of equipment. Initially equipment similar to the traditional folding machine was used. Conveyor belts would carry the sheet to right angle folding units, which were made up of folding rollers until the desired folded format was completed. Then in 1875 Stephen D. Tucker patented a rotating folding cylinder. This device folded the papers as fast as they were printed approaching speeds of 15,000 per hour. Paper enters from two rolls into two portions of the press. The web is printed (perfected) on both sides of the sheet and traveled towards the rotating folded cylinder. The sheets entered a triangular former, which folds the sheets at a predetermined place on center of the sheets. The sheets were then taken over a second cylinder, which gave it another fold. A knife then severed the sheet separating it from the web. The folded section traveled down a conveyor belt to be manually removed, wrapped and shipped Cylinder Press Invention William Nicholson received a patent for an idea for press in 1790 in which a form is to be placed on a cylinder over a flat bed. The substrate is fed between the bed and the impression cylinder to receive an image. The application of ink was done with rollers on this press. The rollers was composed of cloth covered with leather. Nicholson’s envision for this press was far ahead of his time. Nicholson did not have a method for producing curved letterpress plates to fit around a cylinder. The securing of the plate for printing was another mystery at that time that would have to be figured out. In 1814, Frederick Koenig invented the first automatic press (Fig. 1:25). Frederick Koenig was a clock maker by trade. Koenig’s first press was actually patented in 1810. The entire bed moved laterally, and the form received ink from a set of inking rollers placed at one end of the press. The key to the automation of this press was the metal gripper finger, which in essence replaced human fingers for providing sheets to the press. Before this time, presses had been fed by hand. The automatic press was powered by steam and was used in printing the Times of London. It printed approximately 800 sheets per hour, an amazing feat in the 19th century and adequate for the population of that time. Thomas Bensley, a printer and Andrew Bauer a mechanic, assisted Koenig. They invented a press with a bed that moved laterally with the form and an impression cylinder that pressed the wet inked image on the substrate. The impression nip, or the area that prints at any given time, is very small on a cylinder press, resulting in a much better image transferred to the substrate. More importantly, this invention prevented many injuries and damage to the press because operators were not in close contact with the moving parts on the press. Presswork and Bindery Processes 13 Fig. 1:25. Koenig’s cylinder press. Fig. 1:26 Hoe’s cylinder press. Fig. 1:27. Battery of cylinder presses. 14 Presswork and Bindery Processes Fig. 1:28 Advertisement of a cylinder press. Richard Hoe and the Rotary Press Richard Hoe (Fig. 1-30) was born in New York City. He went to work for his father, who manufactured printing presses. His father experimented with cylinder presses until his retirement in 1830. Richard carried on this work after his father retired in 1830. He invented the single cylinder press, which was capable of printing 200 copies per hour. Hoe also introduced the double cylinder press in 1844, known today as the rotary press. One cylinder carried the type to be printed while the other cylinder carried the paper and provided printing pressure so that the image could be transferred to the substrate. Rotary presses requires curve metal letterpress plates. The difficulty of making these curved plates slowed the acceptance and growth of rotary presses. Curved stereotype plates were accepted and used by 1870. The rotary press became the press of choice for newspaper reproduction, business forms, catalogues and magazines. A flying splicer was introduced for the continuous printing of publications without the need of stopping the press. This device changed the rolls by attaching a new roll to and expired roll. Hoe also invented an additional press in 1847 (Fig. 1-30), which featured a type form and four cylinders for carrying the sheets through the press. It is interesting to note that a boy, who fed sheets to the cylinder, also attended each cylinder. This press produces prints at the rate of 8,000 sheets per hour. Hoe is also credited with the invention of a web perfecting press. This press feeds from rolls of paper and is printed on both sides of the sheet. The presses were powered for the most part by steam. Electric power took over in the nineteenth century as the main power source for presses. Presswork and Bindery Processes 15 Fig. 1:30 Richard Hoe (left) and his six rotary press (above). Fig. 1:31. Richard Hoe web press. Fig. 1:32. William Bullock. 16 Presswork and Bindery Processes Fig. 1:33. William Bullock’s rotary press. How to cite Offset Printing History, Papers

Evolution of polar bear lamarck and darwins theroy free essay sample

Polar bears have lived in the arctic for many years. Their bodies have adapted and developed in order for their survival in the polar region. Polar bears are able to live in the deep freeze for many reasons. They have thick fur that keeps in their body heat. They have small ears and a small tail which means they lose less heat. Their paws are so big that they act like snowshoes, and the pads on their feet have an anti-slip skin, which would be similar to sandpaper. For thousands of years polar bears have lived a great life in the North. The Inuit (a tribe) people have lived with them, hunting them occasionally for food or clothing. There was never any fear that the Inuit would over hunt the polar bears because it was dangerous and the weapons available to them were creative. In more recent times, the polar bears have been sought out by hunters, just not the Inuit who live in the North. They have been over hunted by people looking for the big trophy. Eventually in the 1970s the over hunting was brought under control by the International Agreement on the conservation of polar bears and their habitat. Polar bear number once again began to grow because of this. Though there are many theories surrounding evolution, the two stand outstanding assumptions applying to the change from Brown Bear to Polar Bear are Lamarck’s theory of Use and Disuse, and Darwin’s theory of Natural Selection. The intention of this paper is to compare this theory and decide the most appropriate in relation this event. Charles Darwin simply brought something new to the old philosophy a plausible mechanism called natural selection. Natural selection acts to preserve and accumulate minor advantageous genetic mutations. Suppose a member of a species developed a functional advantage (it grew wings and learned to fly). Its offspring would inherit that advantage and pass it on to their offspring. The inferior (disadvantaged) members of the same species would gradually die out, leaving only the superior (advantaged) members of the species. Natural selection is the preservation of a functional advantage that enables a species to compete better in the wild. Natural selection is the naturalistic equivalent to domestic breeding. Over the centuries, human breeders have produced dramatic changes in domestic animal populations by selecting individuals to breed. Breeders eliminate undesirable traits gradually over time. Similarly, natural selection eliminates inferior species gradually over time. According to Lamarck’s theory, features can be strengthened or cleared of completely through use or disuse over generations. For example, Jean Baptise Lamarck believed that the giraffes long neck was an acquired characteristic. After a lifetime of straining to reach up to eat leaves, a giraffe’s neck would elongate. Baptise thought that the offspring of these giraffes would then be born with longer necks. Lamarck’s theory has widely been disproved, especially with the discovery of heredity genetics. If the theory were correct, a man who works hard to get large muscles, would father naturally strong children. Though the physical side of the idea may be dismissed, many researchers are studying whether behavioural traits can be passed down from a parent to their young. It is thought that the polar bear evolved from the brown bear. It was likely that 100,000 to 250,000 years ago brown bears (Ursus arctos) became parted by glaciers. Most of the bears probably died on the ice. However some didn’t die because they survived due to the fact that organisms vary (Gould, 1977). This means that every litter of grizzlies has different kinds of coat thickness to keep them warm and coat colour so that they would suit their environment better, which gives them a small benefit to survive compared to some cubs of each litter. Successful individuals in each litter of grizzles repeated this simple process over and over again. This gave a rapid series of evolutionary changes (driven, most likely, by the small population, and intense selection pressure) in order to survive. Note that these new variants were not necessarily better in any exact way, or on any complete bear scale of perfection. They were simply more in keeping with their new environment than their immediate ancestors or their more unfortunate siblings. Today, polar bears are adapted to their harsh northern environment. Hecht (in Chaline, 1983) describes polar bear evolution: the first polar bear, Ursus maritimus tyrannus, was essentially a brown bear subspecies, with brown bear dimensions and brown bear teeth. So if you look at the evolution of the brown bear into a polar specifically skin and fur colour, skull and ears shapes and digestions of seal fat and the theories of Darwin and Lamarck. Darwin using â€Å"natural selection† changing what the polar bear needs to change to let them adopt and survive and Lamarck using the theory of â€Å"use and disuse if you don’t use it you’ll lose it basically. Then look at all the references and evidence and would have to say that Darwin’s theory was the one that made the most sense because you could actually see the polar bear evolving from the brown bear. The polar bear skin became thicker and keeps them warm. Also the polar bears fur colour changed to white so they suited their environments. Another change was the polar bear skull and ear this changed so they could maintain their body temperature. So I am stating that based on evidence that Darwin’s theory will win the scientific debate about the process of evolution of the polar bears from brown bears Chaline, J. 1983. Modalites, Rythmes, Mecanismes de LEvolution Biologique: Gradualisme phyletique ou equilibres ponctues? Editions du Centre National de la Recherche Scientifique, Paris. [Collection of symposium papers, most in French with English abstracts provided some in English. ] †¢ Kurten, B. 1964. The evolution of the polar bear, Ursus maritimus (Phipps). Acta Zoologica Fennica 108:1-26. †¢ GOULD, S. J. (1977). Ever Since Darwin. New York: W. W. Norton. †¢ Kurten, B. 1968. Pleistocene Mammals of Europe. Aldine, Chicago. †¢ Kurten, B. 1976. The Cave Bear Stor

Space Race Essays - Soviet Union, Spaceflight, Cold War, Sputnik 1

Space Race The tension that existed between the U.S. and Russia during the years after WWII was not only a time that both countries patiently tried to keep the world from another war, but was also a time of great rivalry in the exploration of space. As both counties diligently experimented with plans for creating a way to get into the vastness of space, spies on both sides were already in place to steal those ideas. And so the space race begun. Both countries wanted to be the first to succeed so millions were spent as the world watched as the U.S. and Russia went head to head in a battle that would change the world forever. The space race began with the launch of Sputnik 1 on October 4, 1957 as Roy Silver and other reporters announced the next day reported that Radio signals from the first satellite launched yesterday by the Russians were broadcast to radio and television audiences here last night.The competition was to be the first to loft a satellite into space and had begun way before Sputnik launched. After the end of World War II, research on rockets for upper-atmosphere research and military missiles was extensive. Engineers knew they would be able to launch a satellite to orbit Earth sooner or later. The first United States proposal to place a satellite in orbit was made in 1954 by the U.S. Army. It was not until January 31, 1958, that the United States joined the Soviets in space. The Space Age began for the world's superpowers when the Soviets put Sputnik I, the first man made satellite, into a shallow Earth orbit. Sputnik carried a battery-operator radio transmitter that beeped as it circled t he globe every 95 minutes. The 185-pound Sputnik became a symbol of Soviet success, for the first time man had broken his gravitational shackles. To military strategists, Sputnik was confirmation that the intercontinental ballistic missile had surpassed the strategic bomber as the weapon of the future. In late July of 1955, President Dwight D. Eisenhower announced that the United States would launch several small satellites, which was to begin July 1, 1957. Within a couple days, the Russians announced similar intentions, but the Soviet satellite would be larger than the American one. By mid-1957, the official Soviet press suggested the first launch was months away. Few people in the United States paid much attention to the prediction though. On October 4, 1957, Sputnik lifted off. Sputnik was only in orbit for three weeks, but those who tracked it gained valuable information about the destiny of the upper atmosphere and the manner in which it altered the satellite's orbit. On Januar y 4, 1958, after ninety-two days in orbit, Sputnik I re-entered the Earth's atmosphere and burned up. On November 3, 1957, the USSR launched Sputnik II. It was a much heavier satellite, which carried the first living mammal into space. It was a dog named Laika. Laika died after ten days in space. Some of the information sent from the satellite showed that Laika was alive until there was no more oxygen left on board. Sputnik II re-entered the Earth's atmosphere and burned up on April 14, 1958, after 162 days in space. President Eisenhower announced on November 7, 1957 that James R. Killian would be the first White House science advisor and soon approved one billion dollars for the first direct federal aid to education--The National Defense Act. Plans for the establishment of a civilian space agency got underway. On July 29, Eisenhower signed the National Aeronautics and Space Act of 1958, authorizing NASA. The administration was formally founded on October 1, 1958. Until NASA was up and running, the military was in charge. The US Army and Navy had ballistic-missile projects in process, and each wanted to be the first to orbit an American satellite. The Navy got first shot on December 6, 1957. The result was a spectacular failure. The Vanguard rocket rose a few feet above the launch pad, and then fell back and blew up. Washington's officials then turned to the Army, where a group of booster pioneers were creating a satellite at Redstone Arsenal in Huntsville, Al. On January 31, 1958,

Free Essays on Future Of Management

Management has been a constantly evolving philosophy that has been in development since the beginning of written history. Throughout the centuries and millennia, leaders, philosophers, and organizations have sought to create patterns that comprehensively and coherently deal with real-world issues. It should be noted that management is in a constant state of flux, based upon the realities, principles, and market conditions prevalent at the time. At the advent of the 21st century, the business community has been witness to change and corporate reengineering at a scale never seen before in human history. Globalization, advances in technology, and a new, determined focus on the bottom line has led to the demise of many businesses, and forced others to shrug off old ideas and processes for more innovative ones. There can be little doubt that technology has played a critical role in the transformation of global organizations. Technological knowledge doubles approximately every three years, and in the last 100 years, the world has amassed more knowledge, technology, and information than all of the collective knowledge in human history previous to it. This exceedingly rapid pace of change has presented opportunities for companies that are capable of reacting quickly and efficiently, and has been the death-toll for those who cannot. Ideas like customer relationship management, e-procurement, and transactions through real-time databases have provided fledgling companies with the weapons to devastate competitors that are ten times their size, and have permitted some corporations to utterly dominate their respective markets. Wal-Mart is a classic example of the latter. In the late 1980s, a small group of engineers located in a previously unknown corporate office in Arkansas were given the opportunity to integrate Wal-Mart's procurement and ordering facility into a web-based application that could interact with vendors and distribution s... Free Essays on Future Of Management Free Essays on Future Of Management Management has been a constantly evolving philosophy that has been in development since the beginning of written history. Throughout the centuries and millennia, leaders, philosophers, and organizations have sought to create patterns that comprehensively and coherently deal with real-world issues. It should be noted that management is in a constant state of flux, based upon the realities, principles, and market conditions prevalent at the time. At the advent of the 21st century, the business community has been witness to change and corporate reengineering at a scale never seen before in human history. Globalization, advances in technology, and a new, determined focus on the bottom line has led to the demise of many businesses, and forced others to shrug off old ideas and processes for more innovative ones. There can be little doubt that technology has played a critical role in the transformation of global organizations. Technological knowledge doubles approximately every three years, and in the last 100 years, the world has amassed more knowledge, technology, and information than all of the collective knowledge in human history previous to it. This exceedingly rapid pace of change has presented opportunities for companies that are capable of reacting quickly and efficiently, and has been the death-toll for those who cannot. Ideas like customer relationship management, e-procurement, and transactions through real-time databases have provided fledgling companies with the weapons to devastate competitors that are ten times their size, and have permitted some corporations to utterly dominate their respective markets. Wal-Mart is a classic example of the latter. In the late 1980s, a small group of engineers located in a previously unknown corporate office in Arkansas were given the opportunity to integrate Wal-Mart's procurement and ordering facility into a web-based application that could interact with vendors and distribution s...

NIH and WebMD Websites Essay Example | Topics and Well Written Essays - 750 words

NIH and WebMD Websites - Essay Example The secondary audience for NIH could include NIH employees, the general public including young and old people who have the ability to read. Medical students and individuals seeking administrative work, fellowship programs, and executive careers among others may also find information on NIH website useful. Partaking in NIH’s clinical trials is also eligible to people of any age irrespective of their health status. Practicing medical experts and fitness specialists may also use WebMD when peer reviewing some of the medical and fitness information contained on the website. Additionally, health communication specialists and bloggers of health issues may also use the website as a reference when reporting on different medical conditions. This is because the website contains diverse range of health related information. Both NIH and WebMD use claims in striking rapport with their primary audience.  NIH, for instance, claims to be America’s leading supporter of medical researc h that transforms discovery into health. NIH’s mission is an example of logos that appeal to its primary user’s logical reasoning on the benefits on research on health. In addition, the website establishes a connection with the audience through social media sites such as Facebook, YouTube, and Twitter blog as well as through their email and RSS feeds. Additionally, information links and navigational bar on the homepage is conspicuously designed for users’ ease of specific information search within the website.

Lawinternational financial market Essay Example | Topics and Well Written Essays - 4000 words

Lawinternational financial market - Essay Example It would not be wrong to say that in the first initial phase of this internationalization of the financial market, the main problems that were faced by those involved are more noticeable than the remuneration it gave to all. If we really come to discuss the true picture, then one very vital character of the market then was the restrains and slothful augmentation in Europe during the year 1990 and even some time after that .The Year 1997 and 1998 marked the dawn of the Asian predicament. Regardless of these happenings which came forth as challenges to the international financial markets and the parties involved therein. The true essence of the international trade, on the other hand lengthened at a very swift speed, plateful to authority constant swift economic development in lots of up-and-coming markets and also emergent countries. By the side of the identical moment in time, the developments in that of international finance include not anything that cannot be deemed as anything lesser than being short of avant-garde. Along with the increase in the across border assessment of financial transactions. The increasing trend in the international market has taken up a swifter pace at a very fast yet very meaningful way. Also the markets have evolved into them the characteristics of ground-breaking fresh risk transfer instruments. These Risk transfer Instruments also include the various different kinds of Derivative securities. Along with these come along the novel financ ial institutions. Ever since the beginning of the year 2002, the reimbursement of this phase of globalization has turn out to be further perceptible. International intensification has with determination exceeded agreement prospect, and also it has been very deranged. The emergence and development of new-fangled risk transfer markets-those are derivative securities-has aided the process of spreading risk additionally largely along with supplementary precision. This, investors are capable of scheming their risk profile with a great deal superior effectiveness than in the past. Only if triumphant, these changes should be able to facilitate the rising of the global augmentation resulting in making the economy a more should have helped to raise global growth and to have made the economy more elastic as well as more and more supple. To be in no doubt, the financial improvement and internationalization also tag's along loads of challenges within them. These have also aided the development of the tasks of administrative and authoritarian powers that are increasingly considered to be multifarious. They

Animism and Personification Term Paper Example | Topics and Well Written Essays - 750 words

Animism and Personification - Term Paper Example These religions are given the term primal because of the animistic belief embodied in it (Super and Turley, p.18). Primal religions have a strong belief in animism and personification. Primal religions believe in the connection of all existence, whether it be humans, animals or even nature. In fact, nature is on the focal points of primal religion. Each being, each place, each object was reasoned to have a spirit, which is called anima. In such a manner, everything has a purpose, a reason for its existence. This is closely related to how people have lived centuries ago, in the time where hunting and gathering were the primary means of living. In primal religions, the distinction between good and bad is associated with misfortune and fortune. Long ago, people do not have the technology and knowledge that we have today that can explain illness, death and suffering. Although primal religions believe in a greater or supreme being, it also brings forth the belief in entities, deities and spirits that dwell among people and nature who can and may interfere with people’s lives when they desire to or when they are disturbed. With limited knowledge and the belief in animism and personification, the people do not have an explanation to the misfortunes they are experiencing except to use their primal religion as a way to understand their lives. With this, primal religion do not relate good and bad to natural or unnatural rather they relate good and bad to how they view their relation with the spirits and deities around them through their relation with other people and with nature. Nature has a very big impact in the way people lived. By taking care of their environment and essentially nature, people believed that they will be blessed by being given back plants, trees, fruits, crops and animals that will serve as their food, shelter and clothing. Good and bad became a distinction between taking care of the things around them versus destroying their environment. When something bad happens, such as a plague, people generally believe that they are being punished because they disturbed the balance or they believe that there was something they have done that offended the spirits, deities and other beings. With this, they try to turn things around through offerings and sacrifices, which are quite different from how we do it today. Another perspective of good and bad in the primal religion is the distinction between suffering and good fortune. When a person experiences suffering, it is related to something bad or evil. And when people, with this limited knowledge, no modern technology and with a belief in animism, look for a reason behind this suffering, they associate it with something bad or evil, which is related to the idea of the unknown. Anything that is unknown to them that causes misfortune, suffering or death is equated to bad or evil. But not all unknown is related to evil and not all known is related to good. The relation is based on their experience. For example, when there is an eclipse and something bad happens to them, like crops dying, they automatically associate this with something evil. When there is a shooting star, or in our knowledge now a meteor shower, and something good happens after it like animals migrating to their area, they automatically think that the meteor showers are something good. This association comes from the primal belief that all things are interrelated or intertwined. And this is because of the communitarian way the people of those ages lived (Sharma, p.4). The primal belief has another important characteristic, and that is the belief that people, animals and other things are held together by an ultimate nature and

Brand Image On Fashion Clothing

Brand Image On Fashion Clothing This investigation is done to find out how brand image affects the consumer buying behaviour on clothing with a comparative study between India and U.K customers. Manufactured goods are something that is prepared in a factory; a brand is what that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. In this research both exploratory and performance monitoring research is applied. To attain general information on brand awareness and the concept of shopping centre and reading literature to increase knowledge about the subject, an exploratory research approach is utilized. A hermeneutic approach is used, since the purpose of the research is to recognize if the brand identity consents with the image that the customers have of the brand. The primary data comes from personal interviews with the students from both UK and India. These personal interviews are a good approach since the communication takes place under relaxed circumstances. The questionnaire comprises of both open ended and closed ended questions. Closed questions are selected so as to be able to measure the respondents attitudes and opened questions were used in order to attain a deeper understanding of the respondents actual perception and what they are based upon. The survey is carried out in two colleges: LSBF in UK and Stella Marys in Chennai, India Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing Clothing is a kind of need that aids to keep our bodies tepid. Individuals will not be able to survive with a safeguard from clothes in unfavorable circumstances and this denotes how essential clothing is for us. In this day and age, along with the fundamental tasks, clothes can also serve as style things, which can notify how important a human being is, states the position an individual possess and what their individual image is like (OCass, 2000). Therefore, clothing can help out symbolize our individual personality. A clothes shopping is one of the well-liked activity between people from all ages, diverse genders as well as educational backgrounds. Due to the propagation of clothing brands segment, customers have to capture a grave thought during the purchasing procedures. Like stated by Jaworski and Rayport (2003), the buying procedure is split into three levels, i.e. pre-buying, buying and post-buying. All the levels are of equal significance that can change the consumer buying decision. Once customers make a buying decision, they may want to identify their individual requirements, read manufactured goods facts, make a decision on where and which to buy, choose whether to buy once more from the identical seller, deciding on the purchasing methods, exhibit contentment to the merchandise or amenities excellence and finally be truthful to the brand. These stress the difficulty of purchasing procedures along with the prospective influence a brand could enforce in the middle of them. A number of br ands, under the impact of globalization and concentrated efforts from publicity by the media, have turned out to be well-liked not only in their country of origin, but as well in other markets with soaring prospective. Having a well-built and extraordinary brand image could facilitate to institute an individuality in market (Aaker, 1996), 1.2 circumstantial data of India and the UK clothing markets The apparel as well as textile business is one of the top sectors of the Indian market and the major source of overseas exchange incomes for India. This business reports for 4 % of the gross domestic product, (GDP) 20 % of manufacturing productivity, and fairly more than 30 % of export incomes. The apparel as well as textile business hires about 38 million people, making it the major basis of Indian business employment. The UK is a European country with a population of about 60 million. About its GDP development, because of its established financial arrangement, it is following a steady somewhat than destructive GDP growth rate. In totaling, the finance sector and business amenities are the most significant source of GDP (gross domestic products), putting in to almost 30% of the whole domestic goods (Economist.com, 2007). 1.2.1 Indian clothing markets The population of India is 1 billion people, has a vast domestic marketplace. Indias middle class, presently expected at 200 million, is estimated to enlarge to comprise almost  ½ the countrys total population by 2006. Based on the acquiring power equivalence, India is the fourth-largest market in the earth, has the third-largest GDP in the continent of Asia, and is the second-largest economy among the emerging nations. India is as well one of the quickest developing markets of the world. Even though the disposable income of the greater part of the Indian population is low, as the Indian economy develops, more customers will possess bigger optional income for clothing and other procurements after meeting their basic requirements. Source: http://www.usitc.gov/publications/332/PUB3401.pdf 1.2.2 Indians expenditure habits Expenditure habits are dissimilar for people belonging to different sections of society. For instance, people belonging to the middle-class regard basic requirements and education and expenses toward the future of their children as their top main concerns, followed by standard of living commodities. The rich class expends more on luxury merchandise and intercontinental brands. The super rich class expends on ultra luxury merchandise. It is seen that as disposable income increases, people have a preference more for branded goods, shift to processed foods, and the expenses on tobacco, beverages, food and transport and contact also rises. Indians shopping habits of are shifting owing to their growing not reusable income, comparative increase in the younger population, and the change in approaches towards shopping. The stress has altered from cost contemplation to quality, trendiness and design. The yearning to look and feel good is also guiding aspect for consumers while making their buying choices. Rising disposable income is also driving demand for customer durables and dining in restaurants among Indians. Age is also a foremost aspect that influences the spending choices of an individual. For example, people in 20-24 years age group spend more on home appliances/ electronic and movies, whereas people in the 45-48 years age group spend more on holidaying. Source: http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP047.htm 1.2.3 Characteristics of the Indian clothing The textile industry of India is one the biggest and oldest segments in the country and amongst the most significant in the market in terms of productivity, venture and employment. The segment takes up nearly 35 million people and following agriculture, is the second-highest employer in the country. Its significance is emphasized by the fact that it reports for around 4% of GDP (Gross Domestic Product), 18% of employment, 14% of industrial production, and 9% of excise collections in the industrial segment, and 16% of the countrys total exports earnings. By means of direct connections to the countryside economy and the agriculture zone, it has been expected that one of each six households in the country relies on this segment, either indirectly or directly, for its source of revenue. A vast pool of skilled and unskilled personnel, cheap labour, low import content, good export potential, and a strong raw material production base are some of the prominent aspects of the textile industry of India. This is a conventional, tough, unshakable industry, enjoying substantial demand in the domestic as well as international markets. (Source: http://www.udel.edu/alex/chapt6.html) 1.2.4 UK clothing market The UK is a European country with population of around 60 million. About its GDP growth, because of its established financial structure, it is following a steady rather than destructive GDP growth rate. In addition, the finance sector and business services are the most significant source of GDP (gross domestic products), contributing to almost 30% of the total domestic products (Economist.com, 2007). The production division, comprising the clothing industry, pales in comparison with the growth of the business segment and even has an indication of recession in the current decades. This can be exposed by the steady decline of hiring rate in the UK clothing business (Jones and Hayes, 2004). 1.2.5 British expenditure habits Expenditure seems more welcome than saving amongst the British people. According to a study performed by Weekes (2004), only around 1/3 rd of female participants and less than half of the male participants convey that they have the saving habits. Amongst the participants, females are more expected to spend on clothes than males, with nearly half of female participants saying that they have no less than one store card and nearly two-thirds of them possess one or two loyalty cards. This might probably clarify why shopping is a gendered action (Dholakia, 1999; South and Spitze, 1994), and rarely, women might even shop for a mans clothing (Dholakia, 1999). Loyalty cards and Store cards are general advertising plans to implore customers faithfulness. Nevertheless, the same study denotes that store cards might not be frequently utilized although exceptional offers are frequently offered to the people who possess cards (Weekes, 2004). This may perhaps be clarified by the information that store cards sometimes have much advanced interest rates than that of the credit cards and personal loans (Mintel, 2002) 1.2.6 Characteristics of the UK clothing market Similar to most of the developed financial system, the UK clothing industry has transferred its production segment to other countries with small labor costs and trained manual labor, leaving only the design centre with tractable designers. Such shift can possibly report for the important fall in employment rate and quantity of production in the clothing segment (Jones, 2003). Nevertheless, this is discovered to obstruct the expansion of British clothing design owing to be short of production amenities (Dagworthy, as cited in Carruthers, 2004). as much as the UK fashion retail sector is apprehensive, there is a tendency for own brand growth, determined markets, tough aggressive activities, a polarized market, short-life-cycle goods, as well as variable customer demand (Marciniak and Bruce, 2004; Siddiqui et al., 2003). As stated by Moore (1995), fashion dealers have a tendency to generate product discrimination in which they can differentiate themselves from their prospective opponents in terms of manufactured goods features like design as well as cost. Even though the UK is besieged with style brands, the market is set apart by goods with small discrimination (Birtwhistle and Freathy, 1998; Moore, 1995). In addition, the selling segment is disjointed, creating of self-governing, Family- possessed businesses also some large scale chain stores, with the later one contributing to the biggest amount of market share (Easey, 2001; Marciniak and Bruce, 2004; Mintel, 2003). In contrast with other retailed segment, the fashion reta iling segment is found to integrate the biggest number of native chains for example next plc (Marciniak and Bruce, 2004). Such fact has motivated the appearance of brand name expansion in the spirited UK clothing market. 1.3 Research Questions Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realising how customers react to brands is supportive for companies to plan as well as build advertising activities. Does brand image affect the consumer buying behaviour in the clothing sector? 1.4 Aim The aim of this dissertation is to investigate the effect of brand image on consumer purchasing behaviour in clothing, with the comparison between the Indian and British consumers. Having found out the relationship between brand image and consumer purchasing behaviour, marketers and practitioners could devise strategies to increase the sales revenues. Objectives To analyze that brand image has an influence on the consumer buying behaviour of clothing To prove that there are differences in buying behaviour of clothing for consumers in India and the UK To prove that Brand image builds a connection and a tough bond that grows over time. To show that Brand image denotes the excellence of the merchandise, thus giving consumers the contentment of purchasing quality things. To prove that Branding helps in developing a customer commitment. 1.5 Methodology In common, there are two types of research methods that is qualitative and quantitative research. Each one of them includes a range of approaches, which are decided on the kinds of data being gathered. Qualitative semi-structured interviews have been selected as a mean to gather data because they are found to be more suitable for seeking replies in relation to approaches, views and feelings. In addition, the sampling method was enclosed. In the course of data compilation, the mixture of expediency and quota sampling was being employed. In addition, the agenda of interview was argued with an outlook to offering some common ideas about the underlying causes for enquiring such questions. The data composed would be studied using the methods of cross-case and within-case analysis. 1.6 Theoretical framework With a recognized brand name, customers would seem to be more liable to buy the goods in much advanced costs. As far as the similar level of manufactured goods quality is apprehensive, customers would have a preference for purchasing brand-name goods (Bello and Holbrook, 1995). This fact brings out the model of brand equity. According to Aaker (1991), brand equity is mostly obtained from four elements, namely brand loyalty, brand awareness, perceived brand equity plus brand associations. The theoretical framework implemented in this dissertation would be based on the theory of brand equity and the particulars of each element are to be discussed and analyzed later. 1.7 Outline of the dissertation The structure of the dissertation is shown as follows: Chapter 1 is the introductory section, containing the background information of India and the UK clothing industry, the research objectives and the dissertation outline. Chapter 2 will incorporate the review of previous studies, mainly concentrating on clothing industry and consumer buying behavior. It is believed that this chapter could provide readers with general information like theories and issues in relation to consumer buying behavior for clothes so as to make them more understandable in the forthcoming sections. Chapter 3 delineates the research methodology, focusing on the description of research design and justification of data. Chapter 4 is the core of the dissertation in which research findings are presented and discussed. Whether brand image would affect the consumer buying behavior in the clothing sector is shown and also the similarities and differences regarding the circumstances in India and the UK are investigated. Chapter 5 would draw conclusions on the findings from the previous chapters. Implications towards the business environment and research limitations are also included. Recommendations would be made with regard to the limitations so as to provide further directions in the future studies 1.8 SUMMARY This chapter summarized the aims, objectives research questions and the summary of the following chapters. Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. Chapter 2: Literature Review 2.1 Introduction Consumer behavior indicates to the behavior in which people obtain, use and organize goods as well as amenities (Blackwell et al., 2001). Due to the explosion of brands in the current years, there are a growing number of studies carried out in the area of consumer buying behavior. Nevertheless, a majority of them focus on a particular nation investigation, despite of the significance of cross-country evaluations which shall motivate inventive thoughts for accepting the fast- shifting customer practice. This research will examine the dissimilarities of British and Indians in purchasing clothes under the effect of brand image. In this chapter, the literatures relating to the functions of brand and brand equity are to be assessed so as to offer a theoretical framework for the abovementioned analysis. Brand presents an essential function for differentiating merchandise and amenities from those of the competitors (Aaker, 1991; Murphy, 1998). The appearance of brand equity inspires the significance of brand in advertising policies and therefore offers helpful approaches for managers and more study (Keller, 2003). (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) 2.2 Definitions of brand by different Authors According to the AMA (American Marketing Association) Board of Directors, Marketing is the action, set of organizations, and procedures for creating, interacting, delivering, and exchanging contributions that have worth for consumers, customers, associates, and society at large.(source: www.heidicohen.com) Dr. Philip Kotler defines advertising as the art along with science of producing, delivering as well as exploring importance to satisfy the necessities of a target market at a gain. Marketing identifies unhappy desires and requirements. It explains events along with measures the size of the known marketplace as well as the revenue likely. It spots out which sector the company is capable of serving supreme and it designs and markets the suitable merchandise and amenities. (Source: www.kotlermarketing.com) Marketing is a planned and strategic many-sided process that holds sales as well as consumer service and withholding. Marketing can also become a response loop involving an organization and its consumers and prospects that assists to notify and develop the business going forward. (Rebecca Lieb, 2009). Marketing comprehends your buyers actually well then creating precious goods, services, and facts particularly for them to facilitate resolve their difficulties. (David Meerman Scott 2010) Marketing, when performed properly, is building such an astonishing experience around your brand or manufactured goods that individuals with no other association to it want to inform their friends about how astonishing it is, and the series starts again. (Peter Shankman 2010) A brand is nothing but an appearance of the consumers trustworthiness and faith. (Phil Dusenberry 2006) In the publics eye, a brand is a guarantee. It is a pledge that the service carrying that brand will survive up to its name, and execute. (Harry Beckwith 1997) Brand works in two ways: It works in the manner we characteristically think, as drawing buyers with the brands hidden promise of quality. But the brand also works at the stage of the second key pool of forecast: potential workers. Since you are more than your brand; you are the people who symbolize it, supervise it, and perform its promises and the more forceful your brand, the more effortlessly you can employ that outstanding talent you require to carry on to convey outstanding results. (Harry Beckwith 2000) Simply acknowledged, a brand is an identifiable place, person, or thing. Our job as marketers is to build brands that are separate and different from related products or services presented by competitors. Its all about discrimination. (Steve Cone 2011) If you want to make a flourishing brand, you have to comprehend difference. You have to look for chances to build new groups by difference of existing groups. And after that you have to become the first brand in this rising new group. (Al Laura Ries, 2004) A Killer Brand survives when an individual develops an inconsistent amount of achievement in its group for the reason that of a forceful and distinguished anticipation that comes to be connected with its name. (Frank Lane 2007) Brand refers to the set of aspects that occur in a consumers mind when that individual hears your name or views your logo. (Bill Chiaravalle, 2006) A brand is a term, name, symbol, plan or every additional aspect that recognizes one retailers merchandise or amenities as different from those of new retailers. (Dibb et al (1997) Bennett (1988)) 2.3 The significant roles of brand Brand is a term in each customers intellect (Mooij, 1998) plus it is distinguished by a visible symbol or term which shall make a distinction between the services and products from the opponents (Aaker, 1991; Keller, 1998). In accumulation to a particular brand name, a brand is furthermore composed of goods, wrapping, advertising, endorsement, and also its general appearance (Murphy, 1998). From the customers point of view, brand is a sponsor of dependability as well as quality in customer goods (Roman et al., 2005). Further to this, customers would be fond of to purchase plus make use of brand-name goods with a vision to emphasize their individuality in unusual circumstances backgrounds (Aaker, 1999; Fennis and Pruyn, 2006). These days, customers possess a broad variety of option to select from when they go into a mall. It is established that customers sentiments are one of the most important elements which have an effect on their purchasing behavior (Berry, 2000). According to a study performed by Free ride Media LLC (1998) on shopping practices, nearly 1/4th of the participants are to be expected to impulse -purchase accessories plus clothes. When choosing which goods to buy, customers have their favorites, which are urbanized in harmony with their insights in the direction of the brand. Victorious branding possibly will formulate customers conscious of the existence of the brand plus as a result could amplify the possibility of purchasing the companys goods along with amenities (Doyle, 1999). 2.4 The distinctiveness of victorious brands A brand can be a never-ending and beneficial quality on condition that it is preserved in a good mode that can carry on fulfilling customers requirements (Batchelor, 1998; Murphy, 1998). Even though doing well brands can be completely dissimilar in environment, they share a bit in general, for example well-priced goods plus constant quality (Murphy, 1998). As citied by Levitt (1983), there are four fundamentals for creating a victorious brand, namely augmented brand, tangible product, potential brand, and basic brand. Tangible product refers to the goods which meet up the essential requirements of the consumers. Basic brand, on the other hand, considers the wrapping of the tangible product in order to draw the notice from the prospective clientele. The brand can be extra increased with the provision of trustworthiness, effectual after-sales services and the same. Lastly plus most significantly, a prospective brand is recognized through stimulating consumer favorite and reliability. By doing so, the picture of the brand could be well inspired in the consumers brain. (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) The following are the several features adding to the victory of brands which are recognized; A characteristic merchandise / amenity Experience Acceptable skill is the most important element of brand values. If the feature of knowledge worsens, or if the brand is exceeded by better discounts from opponents, then its place shall be damaged. initial -Mover benefit Being foremost into the marketplace does not essentially fetch victory, but it creates the job effortless. It is very easy to confine a division of the customers mind and manufacture a customer base, when the brand has no opponents to equal its place. exclusive spotting model If the brand is not the leader, it should have an exclusive spotting model a section plan, importance scheme or amplified brand, which will append the importance as well as differentiate it from opposition. Tough interactions Programme A victorious brand needs a successful retailing, promotional or advertising operation, which will commune the brands survival, its purpose along with emotional significance, activate test and strengthen promise to it. Exclusive of creating consciousness, understanding and intent to purchase the brand is insignificant. instance and constancy Customarily, brands were not manufactured swiftly. It frequently obtains years to increase the augmented values, and create a faithful association. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.5 The value of brands to customers According to Jean-Noel Kapferer (1992), brands carry out quite a lot of roles that put in value as well as consumer advantages: expediency: To accumulate moment as well as energy via indistinguishable re-buying and faithfulness moral: contentment related to the dependable action of the brand in its association with society assurance: To be certain of discovering the similar quality no issue where or when you purchase the manufactured goods or amenities permanence: contentment brought about through acquaintance as well as closeness with the brand that you have been using for many decades self-indulgent: contentment related to the charisma of the brand, to its symbol, to its interaction Optimization: To be sure of buying the best product in the category, the best performer for a particular purpose recognition: To be evidently seen, to formulate sense of the propose, to rapidly recognize required goods Characterization: To have confirmation of your personality or the image that you show to others 2.6 The significance Of Brands To Companies Brands build worth for companies, in the subsequent methods: Brand influence: The brand manager gains From two major influence results: Higher volume leads to economies of scale in development, production and marketing; Premium pricing increases revenue. Brands, market share and profits: characteristically a brand manager acquires twice the market share of the brand which is in second position, and the brand which is in second position twice the share of the third position. The brand leader is the most profitable and all beyond number two are unprofitable The importance of Niche Brands: controlling a niche market is generally extra advantageous than being fifth in a huge marketplace. The Brand obstacle: Brand mangers generally have the economic power to fend off rivals. Prospective opponents are generally unwilling to penetrate the market if present brands please consumers. In accumulation, brand managers can expand their authority in the market. Possibilities for development: The manufactured goods life cycle relates to goods, not brands. Companies can preserve a brand while altering the fundamental manufactured goods to report for new knowledge, trend or existing market circumstances. The brand can also be utilized to enter new marketplace. Brand reliability and values: well-built brands are more eye-catching to sponsors. Brand reliability also diminishes advertising costs and makes sure companies to overrule irregular issues (e.g. Johnson Johnson with Tylenol). Encouraging shareholders: businesses with well-built brands magnetize good recruits. They also are inclined to bring out society as well as government support. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.7 Brand equity The name brand equity denotes to organized qualities as well as accountabilities linked with a brand, consisting of its name as well as logo, which possibly will force advantageous or disadvantageous results on the values taking place from the goods or amenities (Aaker, 1991; Yasin et al., 2007). And Keller (1998) spots out that brand equity denotes the elite advertising results forced on the brand. Relating to the affirmative part of brand equity, it occurs when customers are eager to give more for the similar stage of excellence just for the reason that of the magnetism of the name connected to the manufactured goods (Bello and Holbrook, 1995). Nonetheless, brand equity may possibly be damaged if it is not correctly handled. For example, underprivileged merchandise quality and consumer amenities can unfavorably influence the brand image, providing ascend to a decrease in retailing quantity. One of the typical instances concerning brand as a type of equity is the obligation of rules to shelter logical possessions (Murphy, 1998). In countries with entrenched officially permitted scheme, the importance of brands has been acknowledged to both the customers and manufacturers. In order to combat plagiarism, many countries have established rules to guard rights, trademarks, and plans in addition to copyright. In accumulation, brand is also deal able merchandise by means of quantifiable fiscal worth (Murphy, 1998). It is not rare to discover some recognizable brands scheduled on the stock markets in which they could be purchased or traded. Brands like Vodafone, Marks and Spencer, HSBC, Sainsbury and Tesco are all listed on the FTSE 100 index (London Stock Exchange, 2007). It is discovered that the instability of stock market could have an effect on customers buying mood, not to talk about the growth or turns down of retail sales (Blackwell, 2002). This is supported by the truth that brand equity relies on the number of people with usual acquisition (Aaker, 1996). The aforementioned instances stress the standards of brand equity for both customers and the company. For the customers, brand equity can offer them with data about the brand which powers their self-assurance throughout the buying procedures. There is a soaring tendency for customers with high-quality insights to purchase from the similar shop again than those with poor insights. Past

Controversy with Women and the Novel :: Free Essay Writer

Women and the Novel â€Å"Novels on novels–shelves on shelves arise, of various merit, as of various size: But good and bad, promiscuous as they fall, A greedy host advance, and swallow all Like Egypts reptile race, they crowd their way, Nor rank nor age, nor place, their progress stay, They throng the gaudy mansions of the great; they greet the poor pan in his humbler state; nor in the proudest dome or meanest hovel, can human blood and flesh resist a novel" (Ware) During the 18th century a new genre of reading came into existence: novels. â€Å"Novels were different from earlier prosefiction [as they abandoned] traditional structure: (Kerber 236). Novels allowed readers to experience other people’s lives. â€Å"Characters became real people with real names who led lives much like those of their readers† (Kerber 236). As books became more readily accessible novels became increasingly popular especially with women. This is where the problems began. A woman’s responsibility (according to the patriarch society) was to the home–to raise her children to be good Christians and to be servile to her husband in all things. Some people began to feel that reading distracted women from their duties. This is illustrated in the following poem. And see! They mount the toilet of the fair, and seek and find an easy homage there. Domestick drudery can scarce advance it’s claims in competition with romance grumbling the brother or the husband goes and thus discovers, that romantick scenes are not the thing for ladies in their teens. Balls parties mean-times, are alike forgot; Poor Byron lies unread, and Walter Scott: cares, duties, pleasures without notice pass; And everything neglected, but the glass– (Ware) There was a real fear that reading novels would disrupt the woman’s duties by giving them "false ideas of life and particularly made women unsuited for and unhappy with the domestic roles for which society destined them" (Nienkamp xiv).